Vice President of Production
Holly has been at the helm of VistaGraphics’ production department for 32 years and has successfully built a design team that creates beautiful, quality and creative products. A graduate of Virginia Commonwealth University with a BA in Arts, Holly brings a creative eye and structured leadership principles to ensure impressive design standards with each product. Through the years, Holly has developed an effective and efficient workflow that encompasses members of the sales team, client relations managers and design staff. By fostering strong communication with all parties involved, she successfully meets and exceeds deadlines while preserving the integrity of the design and the client’s brand. Holly views every title and each client as “most important” and enthusiastically works to exceed goals and expectations. She works with her team of designers to skillfully blend various styles resulting in high quality publications that stand apart from the competition. She tasks herself with consistently monitoring our competition and collaborates with members of our management team to ensure that VistaGraphics stays ahead of the curve— especially with regard to technological advances, design techniques and print and press industry standards.