It’s Friday night and you have invited friends and family to your home for dinner and drinks. What is your mindset? Are you watching TV or are you racing around trying to make your house look as perfect as possible for your guests? The same can be said for preparing your website for visitors. It takes effort to make it welcoming and impressive. There are many things you can do to improve your website traffic and build a loyal clientele.
Focus on SEO (Search Engine Optimization)
Search Engine Optimization is one of the most important things you can do to bring people to your site. Using keywords that truly embody your business, or your mission will make it easier for people to find you via search engines like Google, Bing, Yahoo and others. Make sure you have keywords used on every page of your website in every element. If you aren’t sure of what keywords to use, there are websites that can help you find what keywords your competitors are using, how popular those keywords are, among other valuable information. Vista Digital Agency has SEO Experts that can assist you in plugging in the right keywords and thus improving your traffic and business. Any way you do it improving your SEO will drive more people to your site.
Update Old Content
It’s easy to create a website and then let it sit, making no changes for a long period of time. BUT if you look at your website as the face of your business that shows you as an expertise in your field, you will see how important updated content is. In almost any situation fresh is better than stale. Add videos, a new blog content, change the look of your site. The steps for updating do not have to be difficult. It is also a clever idea to check out your competitors’ websites and see what they are doing with their sites. Search engine algorithms love updates and will rank accordingly.
Consider an Email Newsletter
Email Newsletters are the perfect way to stay connected with people familiar with you and those that are not. It is also a wonderful way to announce your latest and greatest news to many people at once. All articles and images should link back to your website. Include all articles on a Blog page on your site and use a call to action like- “click here for more info” or feature a big sale on your home page and encourage readers to click to see more details. Email marketing is an effective and straightforward way to build that virtual traffic.