Exactly what is “Going Native” and why should I do it? Going native is native advertising that is a form of “paid media” where the “ad experience” follows the natural form and function of the user experience in “which it is placed”. Native ads match the visual design of the experience they live within, and look and feel like natural content.
Native ads must behave consistently with the native user experience, and function just like natural content.
Ok so… you are thinking… what does that really mean? Native advertising is plain and simple, sponsored content. Have you ever noticed those creative ads mixed into your Instagram feed or on Facebook? What better way to get your content in front of your demographic than via the use of native advertising.
Native has been a trend for the last few years, but it will continue to be paramount in 2018. User experience is going to take center stage this year. That means intrusive ads such as auto-playing video ads or popups simply won’t cut it this year.
According to a recent study done by Facebook and IHS, native ads will comprise 63% of mobile display ad spending by 2020. Simply put, marketers will be less and less inclined to pay for ads that aren’t native. If you haven’t made the switch yet, 2018 should be the year.