What is magazine publishing?
With over 32 years experience, VistaGraphics has its roots in hospitality publishing having published its first such title in 1985. Our evolution as a media company includes the addition of custom publishing and graphics, lifestyle publishing, web publishing, website design and development, digital target display advertising, SEO and SEM, app development, event management and ticketing solutions for any event.
On the publishing front, we now account for over 40 titles annually in the hospitality, lifestyle and specialized genres. With each publication, quality is the focus. We believe that the quality of the magazine affects the quality and receptiveness of the message. Print creates an emotional connection and builds relationships. A 2017 Marketing Sherpa study found that of all media, US internet users trust print ads the most.
The internet is an integral part of our media platform. Vista IMS, Internet Marketing Solutions, was created to expedite our growth in this arena. We have built a solid team of designers, developers, search engine optimization and marketing specialists, online content managers and social media managers. The result allows us to help our clients across the broadest spectrum of digital media.
The blend of our marketing expertise and digital skills has made us uniquely qualified to develop Target Display Advertising campaigns for our clients. Often bundled with a print campaign, we have strategically developed hundreds of successful Target Display campaigns that allow our clients to pinpoint their target audience with a mobile-friendly digital message.
Our Lifestyle publishing, which began in 2000, quickly led us to numerous events that were associated with our publications. Today we manage and promote dozens of events each year. Through sponsorships, these events now provide an additional platform for our clients to grow and extend their brand. Under our Marketing Director, we have developed a team that excels at managing and promoting events and allowed us to extend event management services to other entities looking to create and execute their own event.
CoVaTIX and HillCityTIX are our two branded ticketing platforms that offer any event an online ticketing solution that is superior in operation, features, ease of set-up and use and generally lower in cost when compared to the fees of national ticketing platforms. Most importantly, when integrated with our local lifestyle print and online platforms, our ticketing solution brings hyper-local promotional value to a superior ticketing platform.
At about 62 strong, our staff of professionals is the best at what they do. We have evolved to meet the changing demands of marketers with a broad platform of solution-based media. Our goal with all clients is to understand the expectations and then work to exceed them.