The Virginia Restaurant, Lodging & Travel Association (VRLTA) has represented the Commonwealth's restaurants, hotels and travel attractions for nearly 80 years.
The Association began in the 1930s and '40s as three separate associations with a common goal -protecting the hospitality and tourism industries of Virginia. In 1993, the Virginia Hotel and Motel Association, Virginia Restaurant Association and Virginia Travel Council came together under the umbrella Virginia Hospitality & Travel Association. Today, the association operates as the Virginia Restaurant, Lodging & Travel Association. A name that honors the roots of the three originating establishments. A designation that clearly aligns our brand with our member base and ensures Virginia's elected officials know who we represent.
"Take Aim" - with your highly targeted message to Virginia's top decision makers in the hospitality industry. Each quarterly issue is direct mailed to nearly 2000 VRLT members and friends of Virginia's lucrative hospitality industry. Each issue features current and informative news on the people, events and proposed legislation that affect our industry. Each issue is a valuable resource for member benefits, industry meetings and networking opportunities. This magazine is distributed 4 times a year.